Then, they would have to add a tag to their webpages so Yep could track and distribute that money based on impact.Īnd what exactly will Yep consider a “creator”? According to Yep, it can be a website, brand, person or publisher. #Ducky land before time yep yep yep verificationYep is still drafting specifications around this, but told me that creators would have to sign up with an account for identity verification (e.g., email, Twitter). Yep would keep $10 and $90 would go into a distribution fund for creators. Let’s say Yep gets $100 from an advertiser. Independent creators everywhere will finally be able to flourish.” Now you have an incentive to grow that passion – imagine getting fairly paid to share creative recipes, publish photos of your creations and teach the rest of the world how they, too, can make the fluffiest pancakes ever. Let’s say that you love pancakes more than anything else in the world. A citizen journalist uncovering corruption on the side of a full-time job could get compensated without having to spend time trying to monetize content.Īnd the best thing? You don’t have to be an expert to benefit. There would be no more need for paywalls and affiliate links, so publishers who’ve had to resort to chasing traffic with clickbait articles and filling their pages with ads would be able to get back to doing investigative pieces and quality analysis. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary. Wikipedia would probably earn a few billion dollars a year from its content. Now, imagine if they gave $90B to content creators and publishers. “Let’s say that the biggest search engine in the world makes $100B a year. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry.” “We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. “Creators who make search results possible deserve to receive payments for their work,” Gerasymenko said. And for many sites, less traffic means less revenue. The reason: Google displays content in its search results, without the need to actually click through to the website. The plan for Ahrefs’ search engine is a 90/10 revenue-sharing model, where Ahrefs shares 90% of its advertising revenue with content publishers. Approximate geographical area at the origin of the search at the scale of a region or a city (deduced from the IP address).Language preference received from the browser.But we won’t create your profile for targeted advertising.” “For example, we will track how many times a word is searched for and the position of the link getting the most clicks. “In other words, we do save certain data on searches, but never in a personally identifiable way,” said Ahrefs CEO Dmytro Gerasymenko. What Yep will rely on is aggregated search statistics to improve algorithms, spelling corrections, and search suggestions, the company said. Your Yep search history will not be stored anywhere. Yep will not collect personal information (e.g., geolocation, name, age, gender) by default. So what is Yep banking on to become a true Google alternative? Two things: Privacy Long story short: Yep is a nice, short, easy-to-remember name. Initially, the team settled with expecting to transit to. The Ahrefs team checked hundreds of ideas over the last two years. Yep came up the first time when the team was watching Avatar cartoons with kids and Aang and friends used “yip yip” to make their bison take off.Ĭhoosing a name for the search engine was a struggle. Why is it called Yep?Īhrefs said the name Yep doesn’t have any specific meaning. So for now, let’s just call it a Google alternative. However, we’ve seen plenty of Google competitors and Google “killers” come and go over the past two decades. Yep will soon be available in all countries and in most languages. There will be an announcement when the official launch happens.Īhrefs is positioning it as a Googe competitor. Yep is a general-purpose web search engine. Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019?Īhrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep.
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